Authors Can Harness the Power of Collaboration & Collective Promotion

How Authors Can Harness the Power of Collaboration & Collective Promotion was originally published on

In the competitive world of publishing, authors often face numerous challenges when it comes to marketing and promoting their work. It’s hard to get heard. There are so many new books coming out every week. Then there are the old classics on a TBR list a mile high. Ads can be expensive for indie authors, and traditional authors don’t control their marketing budget. Social media cliques seem random and hard to become a part of. However, there is something we can do, and do together. By fostering a supportive network among fellow authors, both self-published and traditionally published authors can harness the power of collaboration and collective promotion.

In this blog post, we will explore various ideas and strategies to genuinely support and uplift other authors, with the ultimate goal of building a strong marketing network.

1. Recommending fellow authors to your mailing list

One powerful way to support fellow authors is by recommending them to your mailing list. Sharing their work with your dedicated fanbase can introduce new readers to their books and create a mutually beneficial relationship. By showcasing authors whose work you admire, you not only strengthen their visibility but also position yourself as a trusted source of recommendations.

2. Recommending fellow authors to podcasts

Podcasts have become a popular medium for book discussions, author interviews, and literary conversations. A meaningful gesture of support is reaching out to podcast hosts and suggesting fellow authors as potential guests. Through direct messages or introductions, you can help expand their reach and provide them with an opportunity to share their stories, insights, and expertise with a new audience.

3. Interviewing fellow authors for your platform

Extend a helping hand by interviewing fellow authors on your blog, website, or social media platforms. By giving them a platform to share their experiences and ideas, you not only provide valuable exposure but also foster a sense of camaraderie among authors. These interviews can generate engaging content for your readers and allow them to discover new voices within the writing community.

4. Writing reviews for popular blogs

Another way to support authors is by writing reviews for popular blogs or literary websites. By sharing your thoughts on their books, you contribute to their visibility and help potential readers make informed choices. Positive reviews can lead to increased sales and exposure, benefiting the authors’ careers. Additionally, your participation in the wider literary conversation enhances the overall credibility of the writing community.

5. Writing reviews on platforms like Amazon

Beyond blog reviews, consider leaving honest and thoughtful reviews on platforms such as Amazon, Goodreads, or other online bookstores. Positive reviews help boost authors’  visibility and encourage potential readers to explore their work. Remember, your words have the power to influence readers’ purchasing decisions, so provide genuine feedback and highlight the strengths of their books.

6. Reading manuscripts and offering feedback

Offering to read and provide constructive feedback on manuscripts can be an invaluable contribution to fellow authors. This gesture not only helps them refine their work but also shows that you genuinely care about their success. Constructive criticism and thoughtful suggestions can lead to improvements and further development of their writing skills. By actively engaging with their work, you build strong connections and foster a culture of support within the writing community. This is time consuming but the potential reward in terms of fostering trusted relationships with a handful of authors could prove invaluable in the long run.

7. Blurb books

When you come across exceptional books that resonate with you, consider offering to provide a blurb for the author. Blurb endorsements from respected authors can significantly impact readers’ perception and generate interest in a book. However, it is essential to be honest and only offer a blurb when you genuinely believe in the quality of the work. Authentic blurbs create trust among readers and maintain the integrity of the writing community. Traditional authors also consider doing this for indie authors. You won’t catch the plague and indies often tap into audiences neglected by big publishing houses. Plus, they have some of the best books going. On the flip side don’t blurb books with high praise that don’t deserve it just for the back scratch. You sully the pool for everyone and undermine the trust of readers.

8. Zoom meetings to share advice and experiences

Connecting with fellow authors through Zoom meetings or online forums allows for valuable discussions, idea sharing, and mutual support. These interactions create a sense of community and enable authors to exchange marketing strategies, promotion ideas, and writing tips. By openly sharing experiences, successes, and challenges, authors can learn from one another and collectively navigate the ever-evolving publishing landscape.

9. Genuinely celebrate fellow authors on social media

Beyond the usual likes and retweets, take the time to genuinely celebrate fellow authors on your social media platforms. Share their achievements, book releases, and accolades with your audience. By amplifying their successes, you not only show your support but also introduce your followers to new authors and their work. Remember, a rising tide lifts all boats, and celebrating the achievements of others creates a positive and supportive environment within the writing community.

10. Create connections between authors

Act as a bridge between authors by introducing them to one another. Connect authors with complementary writing styles or genres, fostering potential collaborations, joint marketing efforts, or even mentorship relationships. By facilitating these connections, you contribute to a stronger network and a culture of collaboration rather than competition. Sharing resources, advice, and experiences can empower authors and foster a sense of camaraderie that benefits all involved.

11. Purchase fellow authors’ books

Support fellow authors by purchasing their books. This not only provides direct financial support but also helps boost their sales rankings, visibility, and overall success. Actively engage with their work, leave reviews, and recommend their books to friends, family, and book clubs. Your genuine support and endorsement can lead to increased exposure and a wider reader base for fellow authors.

12. Collaborate on creative projects

Consider collaborating with fellow authors on creative projects such as short stories, anthologies, or even co-writing a novel. Collaborations provide a platform for cross-promotion, where each author can tap into the other’s audience and expand their reach. Moreover, collaborative projects foster creativity, spark new ideas, and allow authors to learn from one another’s writing styles and perspectives. The combined efforts of multiple authors can create unique and captivating works that resonate with a broader audience.

13. Cross-promote releases across platforms

When you or a fellow author have a new book release, seize the opportunity to cross-promote across platforms. Share information about the release on your website, social media channels, and newsletter, giving a proper mention rather than just sharing a link. By leveraging your established audience, you help generate buzz and increase visibility for both yourself and fellow authors. Remember to approach cross-promotion with a spirit of collaboration and reciprocity, as mutually beneficial partnerships can lead to wider exposure and increased success for everyone involved.

14. Recommend fellow author’s books to local bookstores

Reach out to local bookstores and recommend books written by fellow authors. Many independent bookstores value recommendations from members of the writing community and are often open to showcasing local talent. By advocating for your peers, you not only support their sales but also contribute to a thriving literary ecosystem within your community.

15. Recommend fellow author’s books to local libraries

Libraries are vital hubs for book lovers and readers of all ages. Suggesting books by fellow authors to your local library can help increase their circulation and introduce new readers to their work. Libraries often welcome recommendations and appreciate community involvement. By promoting fellow authors in this way, you contribute to their visibility and enable more people to discover their writing.

16. Recommend fellow author’s books to book clubs

Book clubs provide a unique platform for discussion and discovery. Recommend books by fellow authors to book clubs, either in your local community or online. Sharing titles and authors that have resonated with you can spark engaging conversations and expand the readership for your peers. Book club recommendations also have the potential to generate word-of-mouth buzz and lead to increased sales and exposure.

Building a supportive marketing network among authors is an investment in both individual success and the collective growth of the writing community. By genuinely supporting and promoting fellow authors, we create a culture of collaboration, encouragement, and mutual empowerment. Through actions such as recommending authors to our mailing lists, sharing their work on podcasts, and writing reviews, we expand their reach and introduce their talent to new audiences. Engaging in activities like manuscript readings, collaborations, and cross-promotion allows us to forge meaningful connections and strengthen our ties within the writing community. Celebrating fellow authors on social media, connecting them with one another, and advocating for their books in local bookstores, libraries, and book clubs further amplify their voices and contributions. By investing our time, resources, and expertise in the success of others, we foster an environment where all authors can thrive. Together, we can create a vibrant and supportive ecosystem that benefits each member and showcases the power of unity in the world of literature.

So, if you are looking to try out some of these ideas, this post is sponsored by my novel Witchopper. Maybe you could show it some love?

If you see her, then you’re dead…

All Rob wanted to do was fit in at his new school after being torn from London so his parents could fix their marriage. But when Rob’s journalist father dragged him along to investigate the legend of the Witchopper for the local paper, her curse became their reality.

She was priestess to the pagan god of the wild wood, hanged by a rabid mob for her unspeakable crimes. Now, something far worse than the hell of high school is after Rob and his dad…

Click here to read it now: Witchopper


Thanks to Dan Soule for sharing this post.

Connect and follow his blog at


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