If you read my last post, you know I recently attended AuthorCon V in Williamsburg, VA—a yearly event hosted by Scares That Care, an all-volunteer charity. This gathering unites horror fans and authors for a good cause, allowing readers to connect with writers, purchase signed books, attend panels, and brave the infamous Gross Out contest (I’m still recovering from 2024’s edition!).

I was thrilled to share a table with Blood Bound Books’ writers SC Mendes, Lucy Leitner, and my dear friend Joseph Sale, who has been a creative support and inspiration for many years.

The Venue and Atmosphere

The Doubletree Hilton in Williamsburg featured a promenade and large ballroom for vendor tables, plus an auditorium and smaller rooms for panels and events.

AuthorCon’s atmosphere brimmed with fun and camaraderie. Horror fans are among the kindest, most genuine people you’ll meet—incredibly supportive and enthusiastic. I spotted many dragging large portable carts loaded with books!

After opening ceremonies, the floodgates opened. I was delighted when visitors stopped by my table, asked about my books, and purchased signed copies. This from an introvert who never saw herself as a networker. I met people of all ages and backgrounds, having surprisingly deep conversations amid the convention’s bustle—each interaction like its own little bubble.

Author Tips for Book Conventions

Table Display: Make the most of your limited space. I bought decorations from Dollar Tree and ordered themed items to complement my books—gold sculptures for The Sculptor Series and tiny squeaky pigs for Popsicle (they make sense if you’ve read it!).

Books and Payments: I ordered my books from Amazon and brought them in my checked luggage. Paypal, Venmo, and Zelle made transactions easy with QR codes displayed on my table.

Cash Handling: Bring change! I sold books at $15 each or three for $35, not realizing many would pay cash. I had to beg the hotel barista for small bills from his tip jar.

Signing Protocol: Ensure payment before signing. In my excitement, I could’ve easily handed over books without confirming payment.

Book Pitches: Prepare concise book descriptions. I didn’t realize how unprepared was until people stopped to ask what my books were about. Instead of an irresistible hook, I would charm prospective readers with a long, vague, rambling mess. Next time, I’ll have rehearsed pitches tailored to different reader interests.

Product Selection: Bring standalone books or novellas. For most attendees, this is their first introduction to your work—buying a whole series is a big ask. My novella Popsicle sold out quickly at $10, offering an affordable taste of my writing in a small, easy-to-pack size.

Table Essentials:

• Bring snacks and water to avoid leaving your table
• Pack a good pen and practice your signature. This is obvious, but easy to forget. Decide on a few phrases you can use to personalize your inscription.
• Create useful promotional materials with contact information
• Wear comfortable shoes and clothes—you’ll be standing more than expected

Networking: Don’t be shy! I was determined to be more intentional about meeting people this year. Everyone is in “convention mode” and happy to connect. In the evenings, attendees took over nearby restaurants and the hotel bar for deeper creative discussions.

Shopping Strategy: Don’t wait too long to buy books for yourself By the last day, some authors had sold out or already packed up.

Post-Convention Follow-Up

Going to a book convention can be an investment of time, energy, and money. You want to make the most of your experience and maintain the relationships you made during the event.

• Connect with new contacts on social media and maintain those relationships
• Share photos from the event, tagging those pictured
• Engage with posts about the convention
• Make signed copies available for those who couldn’t attend

Is It Worth It?

Absolutely. AuthorCon V was well worth the trip. I learned invaluable lessons about in-person book marketing and the horror community culture. The human connection was the most valuable aspect—I spent amazing times with my friends and returned with new ones. In our digital world, meeting readers and fellow authors face-to-face is truly priceless.

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